Tommy Hilfiger: ECommerce Art Direction+PhotoShoots
Art Direction/Design: Donna Pallotta I designed the E-Commerce front-end model for a range of Tommy Hilfiger product web sites. From developing user experience case studies, in addition to directing photoshoots and retouching crew to working closely with the lead marketing creatives to develop a high-end, consistent style and usability for E-Commerce product offerings. +pdf Producer: Max Leach Programmer: Seth Kadesh Programmer: Steven →
Savvy Palate website
A social website for creating tasting events; currently in development. Art Direction + Design: Donna Jean Pallotta
Marie Claire/Hearst Publishing: Art Direction+Design websites
Art Direction/Design: Donna Jean Pallotta The successful shopping portal designed with the multimedia/film studio MediaWorks for Hearst Corporation--providing a seamless user experience, from point of entry to purchase, while extending the Hearst Magazines brand. +pdf Creative Direction: Pam Katch; User Interface: Donna Jean Pallotta Producer: Eric Breitbard; Programmer: Seth Kadesh;
Medical Websites + Logo Designs Series
While with the multimedia studio MediaWorks NYC, I was part of a team of editors, designers and developers that created Vertibrae LLC., a suite of medical specialty websites and products. This vertical business was aimed at practicing physicians and run by a board of top physicians in their respective fields. +pdf
Medical CME: Educational Applications Art Direction + Design
Art Director/Designer: Donna Jean Pallotta Creative Director: Andrew Clayman Design of a CME (continued medical education) learning environment for the company Vertibrae, specializing in online educational services and applications that serve the needs of the physician. +pdf
CBS: Wireframing + Design
Information Architect/Designer: Donna Jean Pallotta Designed the information architecture as well as the site based on marketing models for CBS affiliates nationwide. +pdf
Zicasso Travel Site Design
Designer: Donna Jean Pallotta Designs created for the award-winning travel website Zicasso. +pdf
HBO: Art Direction+Design Show Package
Art Director/Designer: Donna Jean Pallotta Executive Producer: Bethel Collins Television pilot and social/commerce website designed for One% Productions. +pdf