Archive for October, 2011

SF Museum of Modern Art: Exhibit Design

Donna Pallotta: SF MoMA-Precision Viticulture Animation

Designer: Donna Jean Pallotta; Video installation (9ftx12ft) for the San Francisco Museum of Modern Art exhibit: “How Wine Became Modern”. +pdf   This video installation was created for the San Francisco Museum of Art: "How Wine Became Modern" and examines the notion of terroir seen through the hyperspectral lens of Precision Viticulture and remote sensing. museum photos ©Matthew Millman Project →


SF Museum of Modern Art: Exhibit Design

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Co-curated exhibit: San Francisco Museum of Modern Art and Diller Scofidio & Renfro. +pdf Producer and Creative Director of the 'Judgment of Paris' mural (18FThx25FTw) for San Francisco Museum of Modern Art exhibit: “How Wine Became Modern” through DSR.   Creative Director/Producer: Donna Jean Pallotta Photography: Alex Verhave Project Managers: Ilana Altman and David Allin Documentary photos by ©Matthew Millman


Tommy Hilfiger: ECommerce Art Direction+PhotoShoots

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Art Direction/Design: Donna Pallotta I designed the E-Commerce front-end model for a range of Tommy Hilfiger product web sites. From developing user experience case studies, in addition to directing photoshoots and retouching crew to working closely with the lead marketing creatives to develop a high-end, consistent style and usability for E-Commerce product offerings. +pdf Producer: Max Leach Programmer: Seth Kadesh Programmer: Steven →


Savvy Palate website

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A social website for creating tasting events; currently in development. Art Direction + Design: Donna Jean Pallotta


Lincoln Center: Art Direction+Design

wayfinding for Lincoln Center

Creative Director/Producer: Donna Jean Pallotta Video installation designed through DSR for Lincoln Center for the Performing Arts. +pdf Video 'wayfinding' with a distinct New Yawk attitude. [click on each to play video]